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Colorful Standard merino wool accessories and clothing

Merino wool accessories and clothing

Merino wool is celebrated for its unmatched natural properties, offering a perfect balance of performance, comfort, and sustainability. Learn why merino stands out compared to traditional wool and synthetic materials.

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The story of Watch Wear. Sustainability, fair trade and our path on this journey

Why we have chosen the sustainable way?

There has been a significant change in people's consumption habits that we are very happy for. People are now aware of the impact their consumption has on the environment and pay more attention to the origin of products.

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