Colorful Standard
Organic clothing and merino wool accessories from Colorful Standard
Sustainable Fashion Crafted with Integrity
Colorful Standard is a pioneer in eco-conscious fashion, offering a curated selection of responsibly made wardrobe essentials. Committed to transparency and a zero-waste practices, the Danish brand specializes in high-quality organic cotton garments and recycled merino wool accessories, setting new standards for sustainability. The brand believes in a future where overconsumption is replaced by a more responsible way of buying.
The clothing collection is defined by its use of certified Oeko-Tex organic cotton—ensuring that each T-shirt, sweatshirt, and pair of sweatpants is both free from harmful chemicals and produced with minimal environmental impact. Organic cotton is grown without genetically modified seeds. Organic cotton can be grown with the help of natural rainwater, requiring no harmful chemicals in the process. By using organic cotton, the use of pesticides and greenhouse gas emissions is minimised by up to 94%.
Colorful Standard’s winter accessories, including beanies and scarves, are crafted from 100% recycled merino wool. This premium material is not only biodegradable but also praised for its unique ability to regulate body temperature, providing warmth in winter and breathability in warmer climates. Merino wool maintains thermal insulation, even in damp conditions thanks to moisture-wicking properties and is naturally antibacterial.
Designed to last, Colorful Standard’s pieces retain their new look for years. Each product is designed for longevity, retaining its structure and color through careful craftsmanship and superior materials. All pieces are produced in Portugal, under strict EU labor and environmental regulations, ensuring ethical production at every stage. Additionally, Colorful Standard donates 5% of its profits to charitable initiatives, further amplifying the brand’s commitment to positive social and environmental impact.
With over 40 vibrant colors to choose from, Colorful Standard’s timeless designs offer a sustainable, high-quality alternative to fast fashion —delivering quality, sustainability, and ethical production without compromise.
FAQs about Colorful Standard
1. What makes Colorful Standard’s products environmentally responsible?
Colorful Standard uses organic cotton certified by Oeko-Tex and 100% recycled merino wool, minimizing resource use and chemical impact. All materials are sustainably sourced and certified for environmental and safety standards. Their zero-waste production ensures that waste is reduced at every step, contributing to environmental conservation.
2. Is Colorful Standard a fair-trade brand?
While Colorful Standard isn’t officially fair-trade certified, all their products are made in Portugal in their own manufacturing center, adhering to strict EU labor regulations and environmental standards, ensuring ethical production standards and fair working conditions.
3. How does Colorful Standard dye its fabrics?
Colorful Standard uses environmentally friendly, non-toxic dyes that meet strict EU environmental standards. These dyes are designed to withstand repeated washing, ensuring the garments retain their color without harmful chemical runoff. All of the dyes they use to develop the various shades are Oeko-Tex Certified, meaning that they have been thoroughly tested for harmful chemicals.
Colorful Standard products are garment dyed, meaning that they are first produced, and then dyed according to demand only. This way, they can produce large quantities of products, without wasting large quantities of dye.
4. What is special about Colorful Standard production method?
With precise laser cutting they are able to cut fabric waste down to a minimum. With its impeccable accuracy and proper cuts, laser cutters are able to utilize a higher percentage of the materials than other cutting methods. This means less raw materials wasted. Laser cutting also uses significantly less energy than some other cutting tools and presses.
Even with precise cutting, there are of course still strips left behind. Fortunately, they have found a way to make use of these leftover materials by recycling them into the form of furniture fillings.
5. Can I recycle Colorful Standard clothing?
Yes, Colorful Standard’s focus on recyclability means many of their products can be part of a closed-loop system, particularly their merino wool items. They encourage responsible garment disposal to further reduce environmental impact.
6. How long do Colorful Standard’s garments last?
Designed with durability in mind, the combination of high-quality materials and robust manufacturing processes means that Colorful Standard’s products are built to last, offering long-term value for conscious consumers. All items are pre-washed so they will not shrink or lose their color when washed.
7. What makes merino wool special?
Merino wool is known for its natural temperature-regulating properties. It keeps you warm in cold weather and cool in hot conditions, and it’s also moisture-wicking, antibacterial, and quick-drying.
