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Colorful Standard | Organic cotton clothing and merino wool accessories | WATCH WEAR

Colorful Standard is a Danish clothing brand whose mission is to change the clothing Industry into a more environmentally conscious direction. All T-shirts, sweaters and sweatpants are made of high-quality organic cotton and accessories like hats and scarves are made of merino wool. New additions to their collection are trans seasonal merino crewneck sweaters for men and women.

Colorful Standard soft merino items are suitable for several seasons, as merino wool has many useful trans-seasonal properties. Perfect for both winter and summer. It is also known for its water repellent properties. It will keep you warm when it’s cold outside and cool when the weather is hot. Merino has antibacterial features and helps regulate your body’s temperature. It directs moisture away from the skin and maintains the thermal insulation of the wool even when the material is damp or wet.

All items are made in Portugal according to EU standards. The brand donates 5% of its revenue to charity.