Why we have chosen the sustainable way?
In today’s consumer society, there has been a significant change in people’s consumption habits. We are increasingly monitoring the impact of our consumption on the environment and paying attention to the origin of our products. Our earth is polluted and this is the result of the mindless consumption of our people. It’s time for a change! Fast wont last.
Among young and conscious people, sustainability and the story behind the brand is of growing importance, not just the brand itself. In addition to the above, the legacy of these brands to the world has also become an important component. The guiding idea for every brand, and also for every individual, should be, what is your legacy that you leave behind?
Watch Wear is doing it’s best to meet all the conditions that today’s conscious consumers expect from a brand. We are a unique lifestyle and concept store, whose uniqueness and colourfulness lies behind our unique brands.
Our initial mission was to diversify the selection of fashion goods and accessories with new and interesting brands. But something much more significant has grown out of it.
We care about the environment and people. We expect the same from all our brands. We check that the products in our range are produced in accordance with fair trade practices and as sustainably as possible. Since 2016, we have steadily expanded our product range with brands that have met these conditions.
As the official importer of our brands in the Baltics and Finland, we expand the idea of sustainability among our wholesale partners. Through this, we carry out this mission much more broadly, not only limited to Watch Wear representative stores.
We choose our brands very carefully. Therefore, our product range mainly consist of brands that specialize in specific product groups. This guarantees the best quality and helps to reduce overconsumption.
Rains has set the direction towards a sustainable future for people and the planet
Our signature brand – Rains – is a Danish brand of rainwear and waterproof accessories that is focused on creating modern weatherproof products. Rains’ raincoats and backpacks are known all over the world for their high quality and minimalistic style. The brand creates highly durable wheaterproof products that are manufactured with both the environment and human well-being in mind.
Rains develops and manufactures modern and comfortable rainwear. Signature to this promise, is a lightweight yet strong polyester fabric backed with a flexible, fluorinate-free polyurethane coating. The fabric is bonded together through ultrasonic welding, ensuring quality, waterproof products. Additionally, all fittings, zippers and trimmings are designed and produced in materials optimized for wet conditions.
The performative, fluorinate-free polyurethane coating ensures water repellency and a long lifetime. The rubber material has a high durability, and with its build-in insulative quality it also has windproof abilities. Rains has specifically chosen the PU-coating as it is significantly more environment-friendly than its hormone disrupting alternatives: PVC and DWR-PFC.
A light woven polyester fiber is used as the backside of the water-repellent PU-coating. Together, the polyester and the PU represents a strong construction that both keeps the fit and keeps you dry. The environmental benefit of polyester is that the synthetic material is completely recyclable.
In line with their animal friendly product pledge, an innovative and high-tech featherless material is replacing natural down in their Thermal puffer jackets. The featherless and loose-fill insulation designed by scientists’ mimics down when dry and is warmer than down when wet. With Rains’ ban of natural down and feather, they are promoting animal welfare and a cruelty-free industry.
HVISK understands that as a business they can never be sustainable all the way, but step by step they believe that they can make a change.
HVISK recycled vegan handbags, crossbody bags and wallets
One of the newest and most colourful members of Watch Wear family is a Danish accessories brand HVISK. A PETA certified 100% vegan brand, with a strong belief in circular economy.
They offer a wide selection of playful and detail-oriented women’s handbags, crossbody bags and other accessories. HVISK has set itself on a mission to make tomorrow better. They want to discover new alternatives, environmentally friendly materials and production options without harming any animals.
Their sustainable product line “Responsible” uses an extremely durable and long-lasting material made from plastic waste. Despite the fact that the products are made in China and India, they require their manufacturers to comply with the EU-s REACH regulation and strictly control it.
Thinking MU – the sustainable pioneer of Watch Wear family
One of the most important brands that we have to highlight in terms of sustainability is the Barcelona based clothing brand Thinking MU. The brand is a step forward from sustainability and fair trade to full transparency. All products are marked with a special QR code. Scan the code to find out all the information about the ecological footprint and production path of that specific product.
The apparel industry is one of the biggest contributors to global biodiversity loss, which is directly linked to soil degradation, phreatic water contamination, natural ecosystem destruction and environmental pollution, due to the farming of its fibers. Switching to an organic approach that manages water consumption responsibly, avoids use of chemicals and opts for ecologically based pest controls and biological fertilizers is a huge step to reduce the environmental impact and ensure a future for agriculture and generations of farmers to come.
Thinking MU is a real pioneer in the field of sustainability and the circular economy. In addition to organic chemical-free materials, they created a product line called “TRASH”. A part of their zero waste initiative, where new clothing is made from old waste.
The share of clothing and accessories made from organic hemp is growing by each collection. Hemp is a light and breathable, extremely durable material. The plant needs minimal water and fertilizer to grow, does not need pesticides or herbicides, and alkalizes unhealthy soils.
Thinking MU women’s and men’s clothing is safe for both the environment and the skin.
MUD Jeans, pinqponq, Triwa, Colorful Standard, Le Specs
That’s not the end of our list of sustainable brands. Our product range also includes recycled men’s and women’s jeans from MUD Jeans and Pinqponq backpacks that are made from recycled PET plastic bottles. Triwa’s new collection watches are made of ocean plastic and they recently introduced a new line of watches that use solar power. Colorful Standard clothing is made from 100% organic cotton and from 2022 all woolen items are made from recycled merino wool. Le Sustain collection sunglasses from Le Specs are made from plant based materials.
Sustainability is one of our key values. Visit our representative stores in Tallinn, Riga or Vilnius to explore our entire product range.
