WATCH WEAR is committed to protect the personal data of its customers and online store visitors, and respect their rights when processing personal data. Due to this we have established the principles of privacy policy regarding the collection, use, disclosure, transmission and retention of personal data.

We wish that our website visitors would feel secure when using our online services. We use administrative and modern technical measures to ensure that all personal data are protected in the best possible way in accordance with applicable EU and other relevant laws.


1.1      Personal data of the website are under the control of HLM OÜ (reg. code 12691895), judicial address: Videviku 12-8, Tallinn 10131, Estonia, email:
1.2      The Privacy Policy apply to all natural persons using the Website, and all Watch Wear employees and partners who come into contact with personal data are subjects to the rights and obligations set forth in the Privacy Policy.
1.3      We reserve the right to change the terms of the Privacy Policy by notifying the persons affected by email.
1.4      We assume that by using our website you have read and agreed to the privacy policy.


2.1      The processing of personal data is based under the legislation of EU and the Republic of Estonia, and of the interest, rights and freedoms of customers and website visitors.
2.2      Personal data are processed responsibly and in accordance with best practices and the principle of purposefulness.
2.3      There is a legal basis for the processing of personal data.
2.4      Personal data are collected to specified and explicit extent and for legitimate purposes. Personal data are retained in the format which enables to identify the data subject only until this is necessary for achievement of the purpose for which the personal data are processed and for the fulfillment of legal obligations. When consent is given, the data shall be kept until the consent is withdrawn.
2.5      Personal data are processed in a manner that ensures the security and confidentiality of Personal Data. Thereof, personal data are protected against unauthorised or unlawful processing by means of implementing appropriate technical or organisational measures.
2.6      The processing of personal data is transparent, and subjects have sufficient information and are informed about the procedures of data processing.
2.7      Watch Wear do not knowingly collect personal data about individuals under the age of 13. Such processing of personal data will be ceased immediately when Watch Wear becomes aware of such processing.


3.1      Personal data is any information relating to an identified or identifiable natural person (data subject).
3.2      We collect personal data and non-personal data.
3.3      We collect the following personal data:

3.3.1     personal data published by the subject when placing an order and/or creating a customer account (name, email, postal address, telephone number);
3.3.2     Personal data received from third parties;
3.3.3     Purchase history and order details;
3.3.4     Customer support information.

3.4      Nonpersonal data include data generated when visiting and using the Website (eg. access data, session data, region, city, search engine data and search history, IP address). This information is not used to collect personal data. This data are processed for the purpose of providing online services as an information society service, to target ads, to optimize the website, to compile statistics, and to analyse visitor behavior and user experience to provide a better and more personalized service.
3.5      The payment methods used in the online store are encrypted and secured by bank and other service providers. This means that when paying for orders your data is exchanged between the bank or other financial institution and the customer, and your private financial information is not exposed to us. HLM OÜ transfers the personal data necessary for the execution of payments to authorized processor Maksekeskus AS.


4.1      Processing of personal data is any operation performed on the personal data of the data subject.
4.2      We collect personal data by consent or by law within the limits set by the data subject. Consent may be given in writing, electronically or orally, and such consent shall be given voluntarily, specifically and unambiguously.
4.3      The customer’s personal data are collected only if the customer has disclosed it at his/her own request when making a purchase or submitting a return. When submitting an order, the customer is asked for consent for the collection and processing of personal data. The customer is responsible for the accuracy of the published personal data.
4.4      Personal data are used to manage orders and to ensure the delivery of orders and the fulfillment of our obligations to the customer.
4.5      The data of purchase history are used to analyse customer preferences and to provide an overview and improve the selection.
4.6      Watch Wear may process personal data in the case of legitimate interest when necessary to improve the selection and availability of products, and the quality of our services. Such processing of personal data shall take place only after a careful assessment, if it is established that such processing is necessary to manage the company and to improve the quality of services and there is a legitimate interest.
4.7      We process personal data in the case of legitimate interest when organising campaigns, i.e. organizing personal and targeted offers and conducting visitor and customer satisfaction surveys.
4.8      Personal data are transferred in order to fulfill the obligations related to the order to third parties for the delivery of the order and other legal cases. Such third parties include postal service providers and other transport companies. Agreements have been concluded with these companies to ensure the protection of personal data, and customers personal data is used only for the purpose of fulfilling the agreement.
4.9      Personal data shall be processed in the event of a legitimate interest in the preparation, submission or defense of legal claims.


5.1      At Watch Wear we follow the principle that direct marketing content is delivered only with direct consent, which is clearly distinguishable from other topics and easy to understand.
5.2      The customer’s consent to subscribe to the newsletter is requested when making a purchase or registering a customer account. Consent to subscribe to the newsletter can also be provided via a special form at the footer of the website.
5.3      Subscribers to the newsletter can unsubscribe at any time by sending a corresponding request.


6.1      At Watch Wear we take all precautions to protect the customer’s personal data including administrative and technical measures. The personal data collected will be treated as confidential. Only authorized persons have access to process and change data.
6.2      We retain personal data for as long as the customer uses the services and does not request the removal of their personal data. Accounting data is retained in accordance with the law.
6.3      In the event of information leaks related to personal data or any other incident Watch Wear will take all necessary measures to mitigate the consequences and prevent relevant incidents in the future. Information leaks and other incidents related to personal data will be recorded and the relevant authority and the data subject will be informed.


7.1      The data subjects have the right to obtain information and access the personal data concerning them. The data subjects have the right to obtain information of the origin of data, about the purpose and the legal basis of data processing and about the recipients and categories to whom the personal data of the data subject have been disclosed.
7.2      The data subjects have the right to demand rectification of incorrect, inaccurate or incomplete personal data, as well as to replace or complement their personal data.
7.3      The data subjects have the right to request erasure of personal data if it is no longer needed or the processing of personal data has been illegal, except if there is a legal basis for retaining the data.
7.4      The data subjects have the right to receive information on all personal data related to him or her and prohibit the processing of personal data for marketing purposes.
7.5      The data subjects have the right to withdraw his or her consent to the processing of personal data at any time.
7.6      The data subjects have the right to submit a complaint to the Data Protection Inspectorate, address Väike-Ameerika 19, 10129, Tallinn, counseling: +372 5620 2341, information: +372 627 4135, email:, web: .

Please also check out WATCH WEAR Terms and conditions.

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