Our brands

Watch Wear is a unique lifestyle and concept store that offers a wide range of high-quality brands from around the world. Our mission is to diversify the selection of fashion items and accessories to provide sustainable and eco-friendly brands in our market. We offer a wide selection of clothing, footwear, and accessories for men and women. Check out our original gift ideas, home decor, and other design goods in our online store. We select our brands carefully and our aim is to only offer the best high-quality products that will last a lifetime.

Alpha Industries. Mens Clothing. Meeste riided.

Alpha Industries

Men’s military-style clothing from Alpha Industries

Alpha Industries is an American men’s clothing manufacturer founded in 1959 in Knoxville, Tennessee and specialized in American military style and fashion apparel. Alpha creates replicas of famous military wear and casual clothing for men that is military-inspired. Alpha Industries is best known for their B-15 flight bomber jackets, NASA hoodies and t-shirts that have become a street fashion phenomenon.

ARKK Copenhagen. Versatile and functional lifestyle sneakers. mitmekülgsed ja funktsionaalsed spordijalanõud.

ARKK Copenhagen

Lifestyle sneakers for men & women from Arkk Copenhagen

ARKK Copenhagen is a Danish lifestyle brand that designs innovative and modern footwear. ARKK men’s and women’s sneakers and sports shoes are unique due to their minimalist and distinctive design. The precise and detailed design of the ARKK sneakers ensures maximum comfort for everyday wearing. ARKK Copenhagen iconic first model, Raven, is by far their most popular model.

ARKK Copenhagen was born on a summer night in 2014, when two lifelong friends (fuelled by a few GT-s), decided to go all in on a big idea—to create a sneaker that would be comfortable, functional and designed in a way that embodied the Scandinavian simplistic tradition for design. 18 months (and a lot of sleepless nights) later, the first ARKK sneaker—the Raven—debuted and then promptly sold out.


Bon Parfumeur

Luxury perfumes made in France from Bon Parfumeur

Unique unisex perfumes for men and women from Bon Parfumeur are made in France by a talented team of perfumers. An artistic perfumery born from the desire to create something traditional in a contemporary and creative way. These luxury fragrances are produced from exceptional ingredients. All men’s and women’s perfumes can be combined and mixed for new unique scents. From Bon Parfumeur 27 eaux de parfums, you can find everything from sweet and flowery notes to intense and spicy fragrances.

CHIMI Eyewear. Modern high quality men's and women's sunglasses from Stockholm, Sweden.


Modern sunglasses for men and women from Chimi

CHIMI is an independent, Stockholm-based, eyewear brand. CHIMI high quality men’s and women’s sunglasses have conquered the world with astonishing speeds. Combining directional design with everyday function, the sunglasses collections are inspired by iconic, classic silhouettes, handcrafted from premium Italian acetate. All sunglasses have a 100% UVA / UVB protection.

By investing in a pair of CHIMI’s, you actively give back to the planet, as the brand invests a portion of the proceeds in solar power initiatives that bring renewable energy to where it is needed the most. The goal is to fight the issue of energy poverty with solar fuelled power in remote areas to promote local businesses, with a strong focus on those led by women. Every pair of CHIMI’s will help finance Earthlife Africa working with communities towards the realisation of clean, affordable electricity in South Africa.

Colorful Standard organic cotton clothing and merino wool accessories.

Colorful Standard

Organic clothing and merino wool accessories from Colorful Standard

Colorful Standard has raised the bar when it comes to sustainability. This Danish clothing brand started with the mission to change the clothing industry into a more environmentally conscious direction. Their T-shirts, sweatshirts and sweatpants are made of high-quality oeko-tex certified organic cotton. Winter accessories, the hats and scarves, are made of recycled merino wool. The brand has taken a step further towards complete sustainability. They work in a zero-waste mindset, where every step of the production process is carefully analysed to minimise the impact to the environment.

Colorful Standard soft merino items are suitable for several seasons, as merino wool has many useful trans-seasonal properties. Perfect for both winter and summer. It is also known for its water repellent properties. It will keep you warm when it’s cold outside and cool when the weather is hot. Merino wool has antibacterial features and helps regulate your body’s temperature. It directs moisture away from the skin and maintains the thermal insulation of the wool even when the material is damp or wet.

The long-lasting new look of Colorful Standard products is achieved thanks to the well-thought-out choice of materials and the specifics of the production method. Safe for both the environment and your skin. All items are made in Portugal according to EU standards. The brand donates 5% of its revenue to charity.

Deus Ex Machina men's clothing available at Watch Wear online store

Deus Ex Machina

Lifestyle clothing and accessories for men from Deus Ex Machina

The Australian brand Deus ex Machina is strongly affected by extreme sports. Deus offers a selection of men’s clothing, outerwear and accessories. Deus’ sweaters and T-shirts are also popular among women. Deus is more than just a brand – it is a culture. Deus’ custom-made motorcycles and surfboards have become a status symbol, and this status shows that there is always something more fun to do than just own things. Deus is created for adventurous souls.

Happy Plugs Headphones. Kõrvaklapid.

Happy Plugs

Tech accessories, phone cases and headphones from Happy Plugs

Happy Plugs is designed in Sweden, known for its vibrant fashion and music scene. The brand was born out of an ambition to make everyday electronic accessories a must-have fashion phenomenon. Pure and elegant, but still fun and affordable. All phone cases, chargers and headphones are uniquely packaged and are perfect as a gift. The range of colours is extensive to allow the wearer to choose an accessory according to the mood, weather, and clothing. END SALE! All Happy Plugs products 70% off.

Happy Socks men's and women's gift boxes and socks at Watch Wear online store

Happy Socks

Colorful socks, underwear and gift boxes from Happy Socks

Happy Socks designs cheerful, colorful and unique socks, underwear and gift boxes. A pair of colourful socks will bring a smile and help spread happiness and joy all over the world. Wide selection of men’s and women’s socks made from quality combed cotton. Kids socks and tights are made from combed or organic cotton.

Find original gift ideas for every occasion from Happy Socks. We guarantee that you will find the perfect gift from Happy Socks wide range of gift sets for any anniversary and event and for every taste. Be it a birthday or Christmas, Father’s or Mother’s Day. Gift sets have different seasonal themes and a variety of sizes and shapes. Limited quantities special collections have been made together with some very big names such as the Beatles, Rolling Stones, Andy Warhol and many others.

HVISK vegan handbags, cluthes and accessories now at WATCH WEAR online store


Vegan and recycled handbags and accessories from Hvisk

HVISK is a Danish fashion accessories brand created in 2014, which is inspired by the lively streets of Copenhagen. HVISK designs handbags, clutches and accessories that are playful, colorful and detail-oriented, making the style of the wearer personal and unique. Their goal is to make tomorrow better, and the first initiative has been to become 100% PETA certified vegan brand. HVISK is committed to not using leather materials as they continue to explore new ways to produce and design. Responsible mindset is in everything they do and they constantly seek new opportunities to challenge the use of materials without compromising on the quality.

Hysteria by Happy Socks. Womens socks. Naiste sokid.

Hysteria by Happy Socks

Premium women’s socks from Hysteria by Happy Socks

Hysteria is the first Happy Socks premium sock brand entirely focused on women’s formal high-fashion socks. Hysteria wants to breathe life into an often overlooked accessory, creating outstanding design patterns that add spice to a routine look.

Inuikii Responsible luxury footwear. Winter boots - sneakers - sandals.


Responsible luxury footwear from Inuikii

Inuikii is an independently owned sustainable luxury footwear brand from Switzerland. With sustainability at its heart, the brand is inspired by fearless designs and innovative comfort. Inuikii is focused on developing striking and adaptable footwear for all seasons to appeal the modern woman and man. The brand is best known for their unique winter boots and sneakers for women. All footwear is handcrafted and made by traditional methods. They have set new ecological standards of today and for the future. Crafted by real people in Europe with a sustainable approach — change your mindset with Inuikii and explore the finest shoe-making at its best.

The designs at Inukii were initially designed specifically for the colder months when both style and function is key. Main concept is to work with organic and sustainable materials from nature — like the habitants of Greenland. Most of the brands shoes, sneakers and boots are lined with European shearling, a biodegradable, breathable and naturally thermostatic organic material — sustainable and eco-friendly.

Kapten & Son stylish men's and women's backpacks

Kapten & Son

Modern backpacks, sunglasses and watches from Kapten & Son

Kapten & Son is a unique German fashion brand with a variety selection of backpacks, watches and sunglasses. All Kapten and Son backpacks are made from vegan leather or recycled materials like PET-bottles. The brand’s mission is to support its adventurous wearers on their adventures around the world. Kapten & Son thoughtfully designed, stylish and durable accessories are your reliable companion for all your adventures. Their bags and other accessories are loved amongst worldwide renowned influencers. They strive to inspire passion for adventure, both in the daily urban jungle and far-away places.

La Boucle Belgian belts. Belgia rihmad.

La Boucle

Innovative universal belts from La Boucle

La Boucle is an innovative belt that ensures comfort in every situation. La Boucle belt lets you be authentic and does not compromise on style. One belt that is suitable for men, women and even children. La Boucle plants one tree for each belt purchased, and for the brand, it is essential to keep the production as sustainable as possible. The products are packed in stylish recycled packaging, which is ideal as a gift. For every belt purchased the brands plants a tree.

Le Specs men's and women's sunglasses / meeste ja naiste päikeseprillid / saulesbrilles / akiniai nuo saules Watch Wear

Le Specs

Iconic sunglasses and blue-light glasses from Le Specs

Le Specs fashion-forward iconic sunglasses and blue-light glasses are designed with quality, innovation and technology. Whilst maintaining an affordable price on all of their fashion accessories. With a focus on excellence and value, every pair of Le Specs women’s and men’s sunglasses are hand polished and comprehensively tested to comply with strict international standards. Fitted with lenses that filter out 100% UVA / UVB / UVC and harmful blue light up to 400nm.

Le Specs is known for daring and exhilarating sunglasses collaborations with many of the world’s most acclaimed designers and artists such as; Adam Selman, Craig and Karl, House of Holland and Jordan Askill. Their sunnies and blue-light glasses has been worn by some of the most recognised and influential personalities today, including Beyonce, Rihanna, Gigi and Bella Hadid, Lady Gaga, Zayn Malik, Kendall Jenner and Justin Bieber.

Le Sustain collection is made from carefully selected and vetted materials to ensure Le Specs’s commitment to reducing environmental impact. Driven by the desire to make eyewear and accessories more sustainable. The grass-based material for Le Sustain sunglasses is sourced from Biowert Germany – a green biorefinery, which is unique worldwide.

Brands Watch Wear

MUD Jeans

Recycled jeans for men and women from Mud Jeans

The new era in fashion and production of men’s and women’s jeans. MUD Jeans is an exemplary circular fashion company that is consistently putting the circular economy principles into practice. In circular design, simplicity is the key. There are two main materials that go into every single one of their fabrics: organic cotton and recycled cotton. All because they want the future generations to enjoy this planet as much as we do. From their selection you can find everything from straight to expanding cuts, skinny to wide cuts, short and long versions, mom jeans and even skirts.

Brands Watch Wear


Key organisers, office supplies & accessories from Orbitkey

Orbitkey keychains and key organizers are inspired by modern lifestyle and contemporary industrial design. Obritkey has a simple idea – to solve the frustration we all have with our noisy pockets, messy keys and confusing keychains. A wide range of combinations to easily find the best solution for organizing your keys. The product range includes many different accessories such as memory sticks, bottle openers office supplies and much more. Orbitkey’s innovative bluetooth-enabled tracker helps you to locate missing keys.

pinqponq Recycled plastic backpacks, waistbags and accessories. Ümbertöödeldud plastikust seljakotid, vöökotid ja akssesuaarid


Backpacks, bags & accessories made from recycled plastic from Pinqponq

Pinqponq’s high-quality backpacks, waist bags and other accessories are produced with a better future in mind. In addition to the highest level of responsibility, it is the symbiosis of unique, high-quality design and thoughtful functionality that defines them. All bags are made from 100% recycled PET bottles and the brand is part of the Bluesign® system, which means that no toxic chemicals are used in the process. Pinqponq backpacks and waist bags are designed for everyday use and, thanks to their ergonomic design, are suitable for traveling and hiking.

Pinqponq men’s and women’s clothing is designed following the brand’s principles of minimised environmental impact. Men’s and women’s T-shirts and sweaters are made from organic cotton, and outerwear and jackets from recycled materials. All products are 100% PETA certified vegan and free of toxic chemicals. Show that you care about the impact of your consumption on the environment by wearing the two-dot signature logo.

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Coffee table photo albums, board games & accessories from Printworks

Printworks Market is a Swedish design brand focused mainly on lifestyle, gifts and accessories. Printworks’ ambition is to turn everyday functional items into beautiful design pieces at an affordable price. Unique accessories, coffee table photo albums, board games and other interior design elements are designed in collaboration with many world-class illustrators and photographers. Printworks Market’s signature product is by no doubt their stylish coffee table photo albums.

Quay Australia stylish men's and women's sunglasses and blue light glasses. High key. Aviators. Special collections. Glasses.

Quay Australia

Sunglasses and blue-light glasses for men and women from Quay Australia

Quay Australia designs ultra-stylish men’s and women’s sunglasses in an Australian sunny paradise. Born roadside on the festival circuit, surrounded by music artists and festival goers who inspired them to create cool affordable Quay sunglasses for men and women. Sunglasses selection includes classic Quay aviators and ultra-modern sunnies as well as blue light blocking glasses that are suitable for working with a computer.

Quay is one of the most famous Australian sunglasses brands. Known mostly for their High Key aviators and outstanding special collaborations. All sunnies have a 100% UVA/UVB/UVC protection and blue light glasses block up to 400nm of harmful blue HEV light from screens.

In collaboration with several world-class stars Quay Australia designs original, trendy and bold sunglasses for both men and women. Special collections include collaborations with Desi Perkins, Kylie Jenner, Chrissy Teigen and Jennifer Lopez. Check out the Quay x Desi, x Kylie, x JLo and x Chrissy collections online.

Rains Eesti ametlik edasimüüja! Ülerõivad, vihmajakid, seljakotid ja muud veekindlad aksessuaarid.

Rains | Rainwear, outerwear and water-resistant bags


Rains is a popular Danish brand inspired from the Scandinavian simplicity and lifestyle. Known for their wide range of the highest-quality outerwear, waterproof bags and backpacks, and other water-resistant accessories. Designed to keep you dry in wet-weather conditions. The brand is best known for their lightweight and windproof rain jackets, and multi-functional backpacks.

Rains collections of rain jackets, backpacks and bags blend a conceptual-meets-functional design approach, with a signature fabric identity.  A coated waterproof fabric palette inspired by their first design – a contemporary reinterpretation of the classic rubber raincoat. The brand is constantly expanding its product range and emphasises the ambition to make the product offering highly relevant 365 days a year – whatever the forecast. Today, this global lifestyle brand offers a wide selection of apparel and outerwear ranging from extra lightweight jackets to heavy-duty winter jackets that are designed for extreme weather conditions. Additionally, they offer a wide selection of winter accessories like gloves, winter hats and apparel like fleece layers.

Strongly influenced by its Scandinavian heritage, Rains practices an uncompromising approach to simplicity that is as equally rooted in functionality as it is in relevance. Their signature fabric identity, that most products from their selection are made of, is a 100% vegan waterproof PU material. Rains bags, rainwear, winter coats, and accessories are generally unisex. This highly valued and loved brand in the fashion world has found its place even at high-end fashion weeks and shows. Rains outerwear, rain jackets and accessories have a minimalistic and sleek design that is easy to mix with different outfits.

Rains is mainly focused on the cold and rainy Nordic climate. The puffer winter jackets and glacial coats feature a featherless 100% vegan and recycled insulation, that provides warmth in extreme conditions and has better properties than regular dawn filling. Bags, backpacks and waterproof accessories are generally made from a thick and durable waterproof material that is easy to clean and take care of. Watch Wear is the official importer and reseller for Rains offering a 2-year warranty for all items and best offers up to -50% for selected items.

Secrid wallets and cardholders. Miniwallet, Slimwallet, Cardprotector, Cardslide.

Secrid | Smart and compact card holders and wallets


Modern industrial design and functional fashion meet in Secrid pocket-sized accessories. These practical card holders and compact wallets are made in the Netherlands with the utmost care for quality, people and the environment. The aluminium cardprotector is the heart of all Secrid card holders, Miniwallets, Slimwallets and Twinwallets. The Cardprotector protects your cards from bending, breaking, and unwanted wireless communication. The cardprotector fits up to 6 flat cards or 4 embossed cards.

All Secrid wallets and card holders are made of leather grown in Europe or high-quality innovative vegan materials. All items are made in EU where the producers and suppliers are also located, which means less emissions on transport. The brand focuses on designs that last a long time and are repairable to reduce the amount of waste. Secrid takes responsibility for the impact of products by offsetting the carbon footprint in partnership with FairClimateFund. This means that Secrid is compensating for other projects which benefit the people in affected regions.

Brands Watch Wear


Garment care products and detergents from Steamery

Steamery mission is to make it fun, easy and accessible for everyone to take better care of their clothes. Their clothing care products combine innovative technology, high-quality ingredients and a minimalistic design. The brand wants to inspire people to take better care for their clothes, because with the right care, clothes last longer and thus helps to reduce overconsumption. Their innovative garment care products help you pamper and care for the clothes you already own and love, rather than buying new stuff. With Steamery everyone becomes a true clothing care expert.

Steamery selection includes two generations of hand steamers – the Cirrus no.2 steamer and the 2-in-one Cirrus no.3 steamer and iron. The steamer gently removes wrinkles from clothes, reduces the number of bacteria living in fabrics by up to 99% and prolongs the life of fabrics. With the help of the steamer, you can reduce the number of washes, as hot steam also removes odours. Stylish Pilo fabric shavers remove easily and gently accumulated fabrics from clothing. Fabric shavers are suitable for use on almost all different fabrics, but be sure not to use excessive force. With the fabric shaver, you can rejuvenate your sweaters for each season and remove previous wear marks.

Steamery range also includes a range of garment care products. The brand’s laundry detergents are designed to nourish and care for clothing fabrics and colors. When washing, make sure you use the right tools. In order for white clothes to stay white longer, a special laundry detergent designed for white fabrics must be used. The range also includes dryer balls, clothing brushes, cleaning rolls and other clothing care products.

Thinking Mu sustainable clothing and accessories for men and women available at Watch Wear online store

Thinking MU

Sustainable men’s & women’s clothing from Thinking Mu

Thinking MU is a Barcelona based fashion brand whose mission is to lead the way towards sustainable and environmentally friendly fashion. Responsibility, environmentally friendly production, and sustainability are closely related to Thinking MU as a brand. The brand puts significant importance on fair trade and safe working conditions.

All materials used in producing men’s and women’s clothing are of organic origin or recycled. The share of apparel and accessories made from organic hemp is growing each season. Each collection from Thinking MU tells a story. This story is represented in the patterns on their sweaters and as a message on T-shirts.

Thinking MU men’s and women’s clothing is of controlled origin, Fair Trade and GOTS certified. All products have a QR code on the tag, through which you can check the origin of the product and the size of the ecological footprint. Join the fashion revolution with sustainable and environmentally conscious choices.

Triwa Stockholm men's and women's watches and sunglasses. Meeste ja naiste käekellad ja päikeseprillid.


High quality wrist watches and sunglasses from Triwa

TRIWA was born with the mission to create stylish and high-quality watches that symbolises the wearer’s good sense of style. Classic silhouettes and modern Scandinavian simplicity are the inspiration for Triwa. The brand also offers trendy sunglasses and jewellery.

In addition, Triwa has undertaken a mission to address critical humanitarian and environmental issues. Their recent collections include Humanium watches made from fused weapons confiscated in El Salvador and watches made from ocean plastic. Innovative solar power watches use solar energy.

Ucon Acrobatics bags backpacks waist bags

UCON Acrobatics

Functional backpacks & waist bags from Ucon Acrobatics

UCON Acrobatics is a German based brand that unites a passion for creative design with sustainable mindset. Their backpacks, waist bags and accessories go beyond seasons with their timeless silhouettes. Their motto is minimal design, minimal emission. This approach is driven by the belief that less can actually be more, and that nothing should suffer for a quality product – not humans, not animals and not the environment.⁠ UCON Acrobatics is a B-Corp certified company which means that they meet rigorous standards for social and environmental performance, accountability, and transparency. By being a B-Corp, they demonstrate their commitment to sustainability and ethical business practices.

Since 2018, UCON Acrobatics has been doing everything they can to manufacture products with the highest possible amount of recycled parts and it is working out better and better every day. Polyethylene terephthalate (PET) from recycled water bottles is the main material they use. All products are free of animal derived ingredients and certified by PETA. Phthalate P7 and toxins are eliminated from products. This includes environmental toxins such as bleaches, pesticides and heavy metals, allergens such as nickel and other toxins like carcinogens. All backpacks and other products are water-repellent and the materials are waterproof, impermeable up to a water pressure of 1.500 mm.

UCON Acrobatics designs bags with progressive and modern silhouettes, but a clean design. Innovative products created for a whole new generation of creative consumers. Made from high-quality fabrics that can last a lifetime and where functionality is invisible.

VEJA footwear - men's and women's sneakers - logo black


Organic sneakers for men and women from Veja

VEJA is a transparent footwear company who has been creating sneakers in a different way, mixing social projects, economic justice, and ecological materials. The idea behind a pair of VEJA is that one foot is in design and the other in social responsibility. For them, the sneaker is a symbol of our era and generation that crystallises the major issues of globalisation through its production, dissemination, and usage. They wanted to say that everything needed to be redone from scratch and nothing was to be taken for granted. One of the fundamental pillars that the brand is built on is Fair Trade.

The goal of VEJA is to design men’s and women’s sneakers that will stand the test of time. The attention they bring to each step of the manufacturing process is thorough. The purpose is to mix performance, bio-based and recycled materials. They use Brazilian and Peruvian organic cotton for the canvas and laces, that is grown by farmers who harvest it with respect for people and the environment. Amazonian rubber that is used for the soles is bought 5 times the market price directly from cooperatives formed by families of rubber tappers to improve their living conditions and protect the Amazonian rainforest. Additionally, various innovative materials conceived in recycled plastic bottles or recycled polyester are used. VEJA sneakers for men and women are produced in high-standard factories in Brazil.

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