Our brands

Watch Wear is a unique lifestyle and concept store that offers a wide range of high-quality brands from around the world. Our mission is to diversify the selection of fashion items and accessories to provide sustainable and eco-friendly brands in our market. We offer a wide selection of clothing, footwear, and accessories for men and women. Check out our original gift ideas, home decor, and other design goods in our online store. We select our brands carefully and our aim is to only offer the best high-quality products that will last a lifetime.

Alpha Industries. Mens Clothing. Meeste riided.

Alpha Industries | Men’s military-style lifestyle clothing

Alpha Industries is an American men’s clothing manufacturer founded in 1959 in Knoxville, Tennessee and specialized in American military style and fashion apparel. Alpha creates replicas of famous military wear and casual clothing for men that is military-inspired. Alpha Industries is best known for their B-15 flight bomber jackets, NASA hoodies and t-shirts that have become a street fashion phenomenon.

ARKK Copenhagen. Versatile and functional lifestyle sneakers. mitmekülgsed ja funktsionaalsed spordijalanõud.

ARKK Copenhagen | Lifestyle sneakers for men and women

ARKK Copenhagen is a Danish lifestyle brand that designs innovative and modern footwear. ARKK men’s and women’s sneakers and sports shoes are unique due to their minimalist and distinctive design. The precise and detailed design of the ARKK sneakers ensures maximum comfort for everyday wearing. ARKK Copenhagen iconic first model, Raven, is by far their most popular model.

ARKK Copenhagen was born on a summer night in 2014, when two lifelong friends (fuelled by a few GT-s), decided to go all in on a big idea—to create a sneaker that would be comfortable, functional and designed in a way that embodied the Scandinavian simplistic tradition for design. 18 months (and a lot of sleepless nights) later, the first ARKK sneaker—the Raven—debuted and then promptly sold out.


Bon Parfumeur | Luxury perfumes made from exceptional ingredients

Unique unisex perfumes for men and women from Bon Parfumeur are made in France by a talented team of perfumers. An artistic perfumery born from the desire to create something traditional in a contemporary and creative way. These luxury fragrances are produced from exceptional ingredients. All men’s and women’s perfumes can be combined and mixed for new unique scents. From Bon Parfumeur 27 eaux de parfums, you can find everything from sweet and flowery notes to intense and spicy fragrances.

CHIMI Eyewear. Modern high quality men's and women's sunglasses from Stockholm, Sweden.

CHIMI | Modern handmade sunglasses for men and women

CHIMI is an independent, Stockholm-based, eyewear brand. CHIMI high quality men’s and women’s sunglasses have conquered the world with astonishing speeds. Combining directional design with everyday function, the sunglasses collections are inspired by iconic, classic silhouettes, handcrafted from premium Italian acetate. All sunglasses have a 100% UVA / UVB protection.

By investing in a pair of CHIMI’s, you actively give back to the planet, as the brand invests a portion of the proceeds in solar power initiatives that bring renewable energy to where it is needed the most. The goal is to fight the issue of energy poverty with solar fuelled power in remote areas to promote local businesses, with a strong focus on those led by women. Every pair of CHIMI’s will help finance Earthlife Africa working with communities towards the realisation of clean, affordable electricity in South Africa.

Colorful Standard organic cotton clothing and merino wool accessories.

Colorful Standard | Clothing and accessories made from organic cotton or merino wool

Colorful Standard has raised the bar when it comes to sustainability. This Danish clothing brand started with the mission to change the clothing industry into a more environmentally conscious direction. Their T-shirts, sweatshirts and sweatpants are made of high-quality öko-tex certified organic cotton. Winter accessories, the hats and scarves, are made of recycled merino wool. The brand has taken a step further towards complete sustainability. They work in a zero-waste mindset, where every step of the production process is carefully analysed to minimise the impact to the environment.

Colorful Standard soft merino items are suitable for several seasons, as merino wool has many useful trans-seasonal properties. Perfect for both winter and summer. It is also known for its water repellent properties. It will keep you warm when it’s cold outside and cool when the weather is hot. Merino wool has antibacterial features and helps regulate your body’s temperature. It directs moisture away from the skin and maintains the thermal insulation of the wool even when the material is damp or wet.

The long-lasting new look of Colorful Standard products is achieved thanks to the well-thought-out choice of materials and the specifics of the production method. Safe for both the environment and your skin. All items are made in Portugal according to EU standards. The brand donates 5% of its revenue to charity.

Deus Ex Machina men's clothing available at Watch Wear online store

Deus Ex Machina | Lifestyle clothing and accessories for men

The Australian brand Deus ex Machina is strongly affected by extreme sports. Deus offers a selection of men’s clothing, outerwear and accessories. Deus’ sweaters and T-shirts are also popular among women. Deus is more than just a brand – it is a culture. Deus’ custom-made motorcycles and surfboards have become a status symbol, and this status shows that there is always something more fun to do than just own things. Deus is created for adventurous souls.

Happy Plugs Headphones. Kõrvaklapid.

Happy Plugs | Tech accessories, phone cases and headphones

Happy Plugs is designed in Sweden, known for its vibrant fashion and music scene. The brand was born out of an ambition to make everyday electronic accessories a must-have fashion phenomenon. Pure and elegant, but still fun and affordable. All phone cases, chargers and headphones are uniquely packaged and are perfect as a gift. The range of colours is extensive to allow the wearer to choose an accessory according to the mood, weather, and clothing. END SALE! All Happy Plugs products 70% off.

Happy Socks men's and women's gift boxes and socks at Watch Wear online store

Happy Socks | Colorful and fun socks, underwear and gift boxes

Happy Socks designs cheerful, colorful and unique socks, underwear and gift boxes. A pair of colourful socks will bring a smile and help spread happiness and joy all over the world. Wide selection of men’s and women’s socks made from quality combed cotton. Kids socks and tights are made from combed or organic cotton.

Find original gift ideas for every occasion from Happy Socks. We guarantee that you will find the perfect gift from Happy Socks wide range of gift sets for any anniversary and event and for every taste. Be it a birthday or Christmas, Father’s or Mother’s Day. Gift sets have different seasonal themes and a variety of sizes and shapes. Limited quantities special collections have been made together with some very big names such as the Beatles, Rolling Stones, Andy Warhol and many others.

HVISK vegan handbags, cluthes and accessories now at WATCH WEAR online store

HVISK | Vegan and recycled handbags, clutches and accessories

HVISK is a Danish fashion accessories brand created in 2014, which is inspired by the lively streets of Copenhagen. HVISK designs handbags, clutches and accessories that are playful, colorful and detail-oriented, making the style of the wearer personal and unique. Their goal is to make tomorrow better, and the first initiative has been to become 100% PETA certified vegan brand. HVISK is committed to not using leather materials as they continue to explore new ways to produce and design. Responsible mindset is in everything they do and they constantly seek new opportunities to challenge the use of materials without compromising on the quality.

Hysteria by Happy Socks. Womens socks. Naiste sokid.

Hysteria by Happy Socks | Premium women’s socks

Hysteria is the first Happy Socks premium sock brand entirely focused on women’s formal high-fashion socks. Hysteria wants to breathe life into an often overlooked accessory, creating outstanding design patterns that add spice to a routine look.

Inuikii Responsible luxury footwear. Winter boots - sneakers - sandals.

Inuikii | Responsible luxury footwear

Inuikii is an independently owned sustainable luxury footwear brand from Switzerland. With sustainability at its heart, the brand is inspired by fearless designs and innovative comfort. Inuikii is focused on developing striking and adaptable footwear for all seasons to appeal the modern woman and man. The brand is best known for their unique winter boots and sneakers for women. All footwear is handcrafted and made by traditional methods. They have set new ecological standards of today and for the future. Crafted by real people in Europe with a sustainable approach — change your mindset with Inuikii and explore the finest shoe-making at its best.

The designs at Inukii were initially designed specifically for the colder months when both style and function is key. Main concept is to work with organic and sustainable materials from nature — like the habitants of Greenland. Most of the brands shoes, sneakers and boots are lined with European shearling, a biodegradable, breathable and naturally thermostatic organic material — sustainable and eco-friendly.

Kapten & Son stylish men's and women's backpacks

Kapten & Son | Modern backpacks, sunglasses and watches

Kapten & Son is a unique German fashion brand with a variety selection of backpacks, watches and sunglasses. All Kapten and Son backpacks are made from vegan leather or recycled materials like PET-bottles. The brand’s mission is to support its adventurous wearers on their adventures around the world. Kapten & Son thoughtfully designed, stylish and durable accessories are your reliable companion for all your adventures. Their bags and other accessories are loved amongst worldwide renowned influencers. They strive to inspire passion for adventure, both in the daily urban jungle and far-away places.

La Boucle Belgian belts. Belgia rihmad.

La Boucle | Innovative universal belts

La Boucle is an innovative belt that ensures comfort in every situation. La Boucle belt lets you be authentic and does not compromise on style. One belt that is suitable for men, women and even children. La Boucle plants one tree for each belt purchased, and for the brand, it is essential to keep the production as sustainable as possible. The products are packed in stylish recycled packaging, which is ideal as a gift. For every belt purchased the brands plants a tree.

Le Specs men's and women's sunglasses / meeste ja naiste päikeseprillid / saulesbrilles / akiniai nuo saules Watch Wear

Le Specs | Iconic sunglasses and blue-light glasses

Le Specs fashion-forward iconic sunglasses and blue-light glasses are designed with quality, innovation and technology. Whilst maintaining an affordable price on all of their fashion accessories. With a focus on excellence and value, every pair of Le Specs women’s and men’s sunglasses are hand polished and comprehensively tested to comply with strict international standards. Fitted with lenses that filter out 100% UVA / UVB / UVC and harmful blue light up to 400nm.

Le Specs is known for daring and exhilarating sunglasses collaborations with many of the world’s most acclaimed designers and artists such as; Adam Selman, Craig and Karl, House of Holland and Jordan Askill. Their sunnies and blue-light glasses has been worn by some of the most recognised and influential personalities today, including Beyonce, Rihanna, Gigi and Bella Hadid, Lady Gaga, Zayn Malik, Kendall Jenner and Justin Bieber.

Le Sustain collection is made from carefully selected and vetted materials to ensure Le Specs’s commitment to reducing environmental impact. Driven by the desire to make eyewear and accessories more sustainable. The grass-based material for Le Sustain sunglasses is sourced from Biowert Germany – a green biorefinery, which is unique worldwide.

Brands Watch Wear

MUD Jeans | Recycled jeans for men and women

The new era in fashion and production of men’s and women’s jeans. MUD Jeans is an exemplary circular fashion company that is consistently putting the circular economy principles into practice. In circular design, simplicity is the key. There are two main materials that go into every single one of their fabrics: organic cotton and recycled cotton. All because they want the future generations to enjoy this planet as much as we do. From their selection you can find everything from straight to expanding cuts, skinny to wide cuts, short and long versions, mom jeans and even skirts.

Brands Watch Wear

Orbitkey | Key organisers, office supplies and other accessories

Orbitkey keychains and key organizers are inspired by modern lifestyle and contemporary industrial design. Obritkey has a simple idea – to solve the frustration we all have with our noisy pockets, messy keys and confusing keychains. A wide range of combinations to easily find the best solution for organizing your keys. The product range includes many different accessories such as memory sticks, bottle openers office supplies and much more. Orbitkey’s innovative bluetooth-enabled tracker helps you to locate missing keys.

pinqponq Recycled plastic backpacks, waistbags and accessories. Ümbertöödeldud plastikust seljakotid, vöökotid ja akssesuaarid

Pinqponq | Recycled plastic bags and accessories and organic apparel

Pinqponq’s high-quality backpacks, waist bags and other accessories are produced with a better future in mind. All bags are made from 100% recycled PET bottles and the brand is part of the Bluesign® system, which means that no toxic chemicals are used in the process. Pinqponq backpacks and waist bags are designed for everyday use and, thanks to their ergonomic design, are suitable for traveling and hiking.

Pinqponq men’s and women’s clothing is designed following the brand’s principles of minimised environmental impact. Men’s and women’s T-shirts and sweaters are made from organic cotton, and outerwear and jackets from recycled materials. All products are 100% PETA certified vegan and free of toxic chemicals. Show that you care about the impact of your consumption on the environment by wearing the two-dot signature logo.

Brands Watch Wear

Printworks | Coffee table photo albums, board games and other accessories

Printworks Market is a Swedish design brand focused mainly on lifestyle, gifts and accessories. Printworks’ ambition is to turn everyday functional items into beautiful design pieces at an affordable price. Unique accessories, coffee table photo albums, board games and other interior design elements are designed in collaboration with many world-class illustrators and photographers. Printworks Market’s signature product is by no doubt their stylish coffee table photo albums.

Quay Australia stylish men's and women's sunglasses and blue light glasses. High key. Aviators. Special collections. Glasses.

Quay Australia | Sunglasses and blue-light glasses for men and women

Quay Australia designs ultra-stylish men’s and women’s sunglasses in an Australian sunny paradise. Born roadside on the festival circuit, surrounded by music artists and festival goers who inspired them to create cool affordable Quay sunglasses for men and women. Sunglasses selection includes classic Quay aviators and ultra-modern sunnies as well as blue light blocking glasses that are suitable for working with a computer.

Quay is one of the most famous Australian sunglasses brands. Known mostly for their High Key aviators and outstanding special collaborations. All sunnies have a 100% UVA/UVB/UVC protection and blue light glasses block up to 400nm of harmful blue HEV light from screens.

In collaboration with several world-class stars Quay Australia designs original, trendy and bold sunglasses for both men and women. Special collections include collaborations with Desi Perkins, Kylie Jenner, Chrissy Teigen and Jennifer Lopez. Check out the Quay x Desi, x Kylie, x JLo and x Chrissy collections online.

Rains Eesti ametlik edasimüüja! Ülerõivad, vihmajakid, seljakotid ja muud veekindlad aksessuaarid.

Rains | Stylish rainwear, outerwear and waterproof accessories

Rains high-quality outerwear, waterproof bags and accessories. Functional backpacks that are made to last and are designed to keep you dry in rainy weather. This global Danish lifestyle brand offers a wide selection of rainwear, winter jackets and weatherproof bags. The brands’ collections of rain jackets, backpacks and bags blend a conceptual-meets-functional design approach, with a signature fabric identity. Designed to keep you dry in rainy weather.  A coated waterproof fabric palette inspired by their first design – a contemporary reinterpretation of the classic rubber raincoat. The brand emphasises the ambition to make their product offering highly relevant 365 days a year – whatever the forecast. Watch Wear is the official reseller for Rains.

Influenced by its Scandinavian heritage, Rains practices an uncompromising approach to simplicity that is as equally rooted in functionality as it is in relevance. Most products from their selection are made of 100% vegan waterproof PU material. Rainwear, winter coats, bags and other accessories are generally unisex and suitable for both men and women. A highly valued and loved brand in the fashion world that has found its place even at high-class fashion weeks. The brands’ outerwear, rain jackets and accessories have a minimalistic and clean design that makes them suitable for every occasion and with every outfit.

Rains is focused on the cold and rainy Nordic climate. Their winter jackets and coats feature a featherless 100% vegan insulation, providing warmth in extreme conditions. Bags, backpacks and other accessories are made from a thick durable waterproof material that is easy to take care of. The brand is constantly expanding its product range from rainwear and offers a wide selection of winter accessories like gloves, winter hats and apparel like fleece layers.

Secrid wallets and cardholders. Miniwallet, Slimwallet, Cardprotector, Cardslide.

Secrid | Smart and compact card holders and wallets

Modern industrial design and functional fashion meet in Secrid pocket-sized accessories. These practical card holders and compact wallets are made in the Netherlands with the utmost care for quality, people and the environment. The aluminium cardprotector is the heart of all Secrid card holders, Miniwallets, Slimwallets and Twinwallets. The Cardprotector protects your cards from bending, breaking, and unwanted wireless communication. The cardprotector fits up to 6 flat cards or 4 embossed cards.

All Secrid wallets and card holders are made of leather grown in Europe or high-quality innovative vegan materials. All items are made in EU where the producers and suppliers are also located, which means less emissions on transport. The brand focuses on designs that last a long time and are repairable to reduce the amount of waste. Secrid takes responsibility for the impact of products by offsetting the carbon footprint in partnership with FairClimateFund. This means that Secrid is compensating for other projects which benefit the people in affected regions.

Brands Watch Wear

Steamery | Luxury garment care products and detergents

Steamery mission is to make it fun, easy and accessible for everyone to take better care of their clothes. Their clothing care products combine innovative technology, high-quality ingredients and a minimalistic design. The brand wants to inspire people to take better care for their clothes, because with the right care, clothes last longer and thus helps to reduce overconsumption. Their innovative garment care products help you pamper and care for the clothes you already own and love, rather than buying new stuff. With Steamery everyone becomes a true clothing care expert.

Steamery selection includes two generations of hand steamers – the Cirrus no.2 steamer and the 2-in-one Cirrus no.3 steamer and iron. The steamer gently removes wrinkles from clothes, reduces the number of bacteria living in fabrics by up to 99% and prolongs the life of fabrics. With the help of the steamer, you can reduce the number of washes, as hot steam also removes odours. Stylish Pilo fabric shavers remove easily and gently accumulated fabrics from clothing. Fabric shavers are suitable for use on almost all different fabrics, but be sure not to use excessive force. With the fabric shaver, you can rejuvenate your sweaters for each season and remove previous wear marks.

Steamery range also includes a range of garment care products. The brand’s laundry detergents are designed to nourish and care for clothing fabrics and colors. When washing, make sure you use the right tools. In order for white clothes to stay white longer, a special laundry detergent designed for white fabrics must be used. The range also includes dryer balls, clothing brushes, cleaning rolls and other clothing care products.

Thinking Mu sustainable clothing and accessories for men and women available at Watch Wear online store

Thinking MU | Sustainable men’s and women’s clothing brand

Thinking MU is a Barcelona based fashion brand whose mission is to lead the way towards sustainable and environmentally friendly fashion. Responsibility, environmentally friendly production, and sustainability are closely related to Thinking MU as a brand. The brand puts significant importance on fair trade and safe working conditions.

All materials used in producing men’s and women’s clothing are of organic origin or recycled. The share of apparel and accessories made from organic hemp is growing each season. Each collection from Thinking MU tells a story. This story is represented in the patterns on their sweaters and as a message on T-shirts.

Thinking MU men’s and women’s clothing is of controlled origin, Fair Trade and GOTS certified. All products have a QR code on the tag, through which you can check the origin of the product and the size of the ecological footprint. Join the fashion revolution with sustainable and environmentally conscious choices.

Triwa Stockholm men's and women's watches and sunglasses. Meeste ja naiste käekellad ja päikeseprillid.

Triwa | High quality watches and sunglasses

TRIWA was born with the mission to create stylish and high-quality watches that symbolises the wearer’s good sense of style. Classic silhouettes and modern Scandinavian simplicity are the inspiration for Triwa. The brand also offers trendy sunglasses and jewellery.

In addition, Triwa has undertaken a mission to address critical humanitarian and environmental issues. Their recent collections include Humanium watches made from fused weapons confiscated in El Salvador and watches made from ocean plastic. Innovative solar power watches use solar energy.

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